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Why aren’t visitors taking the next step?
Walk through your website as a first-time visitor for 15 minutes. Leave with one specific change to try, instead of another redesign project.
What’s inside
- Make the promise clear — 3 minutes. Can a first-time visitor on a phone tell who this is for, what it does and what the main button leads to?
- Walk the path — 4 minutes. Follow one enquiry, signup or purchase to its confirmation and note each unanswered question.
- Check the small-screen experience — 3 minutes. Read without zooming, tap the main action, use the keyboard and try a slower connection.
- Earn the next step — 3 minutes. Offer something useful before asking for commitment, and use only real proof.
- Choose one test — 2 minutes. Write down one change, the outcome you will check and what would make you undo it.
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