Guide · From the free 15-minute conversion checklist

What should I fix first on my homepage?

The checklist starts where a first-time visitor starts: what they see before scrolling, then the main button, then what happens after the click. Working in that order, fix one thing and check it, instead of starting another redesign project.

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First: who it’s for and what it does

Open the homepage on your phone. Without scrolling, can you say who this is for and what it helps them do?

Second: the main button

Read the main button aloud. Does it explain the next step, or just say “Submit”?
Check that the promise beside the button matches what actually happens after a click.

Third: the first step after the click

Choose one goal: enquiry, signup or purchase. Follow that path from the homepage to its final confirmation.
Write down each question the site leaves unanswered: cost, timing, eligibility, commitment or what happens next.

Fourth: phones and keyboards

Read the page without zooming. Tap the main action without hitting its neighbour.
Use the keyboard to reach links and fields. Check that focus is visible and labels are clear.

Then: something useful before the ask

Show a useful example, checklist or preview before asking for commitment.
Use only real, permitted proof. A demonstration is not a customer result.

Choose one change

Write the fix down before you make it: page, visitor goal, the friction you saw, the one change, how and when you will check it, and what would make you undo it. Record the current outcome first, and keep privacy choices and accessibility intact.

The full checklist walks the whole route in 15 minutes, with a note to fill in as you go. No account needed.