Guide · From the free 15-minute conversion checklist
What can I check on my website in 15 minutes?
Fifteen minutes is enough to walk through your site as a first-time visitor and leave with one specific change to test. Set a timer and go in this order.
Minutes 0–3: the promise
- On your phone, without scrolling: who is this for, what does it help them do, and what does the main button lead to?
Minutes 3–7: the path
- Follow one enquiry, signup or purchase to its confirmation and note each unanswered question.
- Try a missing or invalid field and see whether the error explains how to recover.
Minutes 7–10: the small screen
- Read without zooming, tap the main action, use the keyboard and try a slower connection.
Minutes 10–13: the next step
- Is there something useful before the ask, and is every piece of proof real and permitted?
- Is there a way to stay in touch for visitors not ready to commit, with email permission separate from account creation?
Minutes 13–15: one test
- Write down one change, the outcome you will check and what would make you undo it.
Choose one change
Record the current outcome before changing the page. If measurement is unavailable or traffic is too low, say so rather than calling a win.
The full checklist walks the whole route in 15 minutes, with a note to fill in as you go. No account needed.
Get the free 15-minute conversion checklist